Accelerate Your Growth
Close deals. Create Pipe. Drive cross-sell and up sell. Mitigate churn. Create and Capture Demand. Solving your most challenging GTM problems, with consulting and fractional executive services. How Can I Help?Address Go-to-Market Issues and Accelerate the Next Stage of Your Growth with Fractional CMO and GTM Strategy Services
Noroton Growth helps SaaS founders, CEOs and leadership teams address their biggest challenge: accelerating revenue growth. We’re experts at solving two, interconnected issues at the root cause of go-to-market failure; poorly defined ideal customer profiles, and pipeline creation challenges.
We have a deep understanding of the common pitfalls that plague growth and scale-up stage companies. As businesses surpass key growth milestones, they often struggle with misaligned marketing and sales processes, declining ROI from GTM investments, and a lack of the data-driven insights needed to truly optimize performance.
Noroton Growth is here to help. By understanding your business strategy, market environment, your teams current capabilities, processes and technology, we work to diagnose and address these challenges head-on. Our experts leverage advanced analytics, process optimization, and strategic advisory to transform your go-to-market engine, empower your customer-facing teams, and unlock your company’s full growth potential.
Optimize Messaging and Positioning
Marketing Leadership Transition and Interim Support
Experienced Go to Market Leadership
I’ve helped scale public and privately held B-2-B SaaS and technology businesses from seed to more than $2B in revenue. As a Board Member and member of the management team at multiple growth businesses, facilitating their next stage of growth, whether thats an IPO, Fund raise, transformation or transaction, I spent the first half of my career in product management and product marketing, which informed the customer centric marketer I am. With a unique ability to translate customer, user, buyer needs into engineering requirements, sales messaging and demand programs. As CMO, I focus on all things revenue, and use those customer insights to work closely across the business to drive often end-to-end awareness, demand creation, and capture initiatives. I love helping boards and CEOs build great businesses.
What Questions Should CEO’s and Boards Ask About Fractional Chief Marketing Officers?
What is A FRACTIONAL CHIEF MARKETING OFFICER (CMO)?
A fractional CMO is a senior-level marketing executive who works with multiple companies on a part-time, retained basis. They bring a wealth of experience and expertise, typically having held Chief Marketing Officer positions at start-ups and publicly traded companies. You get an experienced marketing leader at your side, available to guide your strategy and oversee execution, without the salary and full-time commitment.
How DOES Fractional CMO DIFFER TO MARKETING CONSULTANT?
A fractional CMO works on a retained basis, often, 1-2 days per week, taking on the role of a part-time Chief Marketing Officer, building strategy, interfaceing with leadership teams, board and investors and overseeing the day to day operations of the team.
In contrast, a marketing consultant is brought in for specific, short or medium-term initiatives such as M&A integrations, pipeline audits and recovery, product launches, or organization strategy design to name just a few.
How much should a fractional CMO cost?
The cost of engaging a fractional CMO varies, upon several factors including industry, breadth of services provided, level of expertise. Generally, businesses can anticipate a fraction of the expense associated with a full-time CMO. See the Guide to Fractional CMO Pricing a detailed breakdown.
What are the benefits of HIRING a fractional CMO?
There are many benefits of a fractional approach:
- Expertise: Access to a seasoned, strategic executive, who can hit the ground running and have an immediate impact.
- Cost-effective: Fractionals do not have the costs associated with a full-time hire.
- Scalability: A fractional CMO can be up and running in days vs the typical 3-4 months time it takes to hire an FTE.
- Adaptability: Adjust the level of engagement based on your evolving needs.
- Fresh perspective: Gain a new set of eyes on your marketing strategy, generate new solutions to your GTM challenges
- Flexibility: Fill specific gaps in your marketing team’s expertise or leadership.
WHAT GO-TO-MARKET PROBLEMS CAN YOU HELP SOLVE?
Successful Go to Market is a complex set of orchestrated people, processes and technology. You can see a full list of the areas I specialize in here, but my sweet spot is understanding customer needs, then building a strategy, that aligns go-to-market teams to revenue and pipeline generation. Typical problems might include the following:
- Need predictable, scalable revenue growth
- Lack of understanding of S&M ROI, impact
- Inability to tie marketing actions to pipeline or revenue
- Target market fit, customer journey gaps
- Lack of differentiation in a crowded or emerging market
- Leadership gaps, both real and perceived
- Sales, marketing, CX alignment
- Strategic guidance, decision making counsel to CEO
- Business justification and strategy for new market entry or expansion or existing
- Due diligence or integration of M&A
- Planning and resource challenges
- Offer transformation, from a single product to a platform sell, including launching a Cross-sell, Up-Sell or Land and Expand motion.
Companies I’ve Worked With
“Steve is an incredibly strategic, innovative marketing leader that understands the value of driving brand and demand”
Steve is a visionary with a deep understanding…he has deep technical expertise but also vast experience in growing and scaling teams and operations.
Steve is the rare CMO that has fantastic marketing instincts and can integrate those with strong data analysis skills
Fractional Marketing Resources
Get In Touch. Get Started.
Ready to Get Started?
Lets talk today about how I can help your business hit its growth goals