Contact me
I thrive on solving complex go-to-market problems, fixing challenges and getting teams working together as a high performing unit. Shall we talk? Make An AppointmentWays to get in touch.
Book a Meeting to Connect at Your Convenience
The Fastest Way to Connect? Let’s schedule some time.
My goal is to make it as easy as possible to do business with. Whether you need expert advice or want to discuss something, let’s start the dialog.
Why Book?
Instant Availability: See our real-time availability and book at your convenience.
Personalized Attention: During the meeting, you’ll have our full focus.
Efficient Communication: No back-and-forth emails or phone tag.
Can’t Find a Slot?
If our calendars aren’t aligning, you can still reach us:
Send a Message: Fill out our contact form.
Follow Our Socials: Stay updated by following us on LinkedIn, X, YouTube.
I’m committed to exceptional service and making it easy to connect. Book a meeting today or reach out through our other channels.
How can I help?
FAQ
What is a Fractional Chief Marketing Officer (CMO)
A fractional CMO is a senior-level marketing executive who works with multiple companies on a part-time, retained basis. They bring a wealth of experience and expertise, typically having held Chief Marketing Officer positions at start-ups and publicly traded companies. You get an experienced marketing leader at your side, available to guide your strategy and oversee execution, without the salary and full-time commitment.
HOW MUCH SHOULD A FRACTIONAL CMO COST?
The cost of engaging a fractional CMO varies, upon several factors including industry, breadth of services provided, level of expertise. Generally, businesses can anticipate a fraction of the expense associated with a full-time CMO. See the Guide to Fractional CMO Pricing for a detailed breakdown.
WHAT GO-TO-MARKET PROBLEMS CAN YOU HELP SOLVE?
Successful Go to Market is a complex set of orchestrated people, processes and technology. You can see a full list of the areas I specialize in here, but my sweet spot is understanding customer needs, then building a strategy, that aligns go-to-market teams to revenue and pipeline generation. Typical problems might include the following:
- Need predictable, scalable revenue growth
- Lack of understanding of S&M ROI, impact
- Inability to tie marketing actions to pipeline or revenue
- Target market fit, customer journey gaps
- Lack of differentiation in a crowded or emerging market
- Leadership gaps, both real and perceived
- Sales, marketing, CX alignment
- Strategic guidance, decision making counsel to CEO
- Business justification and strategy for new market entry or expansion or existing
- Due diligence or integration of M&A
- Planning and resource challenges
- Offer transformation, from a single product to a platform sell, including launching a Cross-sell, Up-Sell or Land and Expand motion.
HOW DOES A FRACTIONAL CMO DIFFER TO MARKETING CONSULTANT?
A fractional CMO works regularly each month with a company, often 10-15 hours per week, to perform strategic marketing tasks. They take on the ongoing role of a part-time Chief Marketing Officer, but without the additional overhead of benefits, such as healthcare, insurance etc.
In contrast, a marketing consultant is brought in for specific temporary projects and needs. They offer expertise in a particular area like market research, branding, or digital marketing.
WHAT ARE THE BENEFITS OF HIRING A FRACTIONAL CMO?
here are many benefits of a fractional approach:
- Expertise: Access to a seasoned, strategic executive, who can hit the ground running and have an immediate impact.
- Cost-effective: Fractionals do not have the costs associated with a full-time hire.
- Scalability: A fractional CMO can be up and running in days vs the typical 3-4 months time it takes to hire an FTE.
- Adaptability: Adjust the level of engagement based on your evolving needs.
- Fresh perspective: Gain a new set of eyes on your marketing strategy, generate new solutions to your GTM challenges
- Flexibility: Fill specific gaps in your marketing team’s expertise or leadership.
WHERE DO YOU DO BUSINESS?
I’m located outside New York City, in Darien, CT, with have 20 years experience of running global teams across the world.
Get In Touch. Get Started.
Ready to Get Started?
Lets talk today about how I can help your business hit its growth goals