About Steve
Chief Marketing Officer
Steve is an accomplished Chief Marketing Officer and C-level executive with a track record of steering high-growth SaaS and technology enterprises toward success. With experience in both private equity and venture capital-backed startups as well as publicly traded corporations, Steve brings a wealth of strategic insight and a data-driven approach to every initiative.
GO TO MARKETING LEADERSHIP EXPERIENCE
Steve is an award-winning CMO and recognized Marketing leader across multiple industry sectors, including Cybersecurity, Fintech, HRtech, Research and Advisory, MedTech, Data and Enterprise Communications. Steve has led global teams, and overseen market expansion in North America, Europe, and Asia. A true full-stack marketer, his experience spans all marketing domains, from Product Marketing, Demand Generation, Account-based Marketing, Brand and Corporate Communications, Marketing and Revenue Operations, and Field Marketing, Sales Enablement.Strategy and Execution
- C-Suite leader with board, investor, and cross-functional operating experience including M&A, IPO, Investor relations.
- Scaled marketing and go to market at multiple SaaS and hi-tech businesses from $50M to $2B+ ARR.
Demand Transformation
- Created $700M pipeline in <2years, doubled conversion and win rates to top quartile performance.
- Overhauled demand generation, improving magic number from .36 to .75 in 1 year.
- 5x Leader in Gartner Magic Quadrants.
Talent Development and Leadership
- Managed global teams up to 150 professionals, and marketing budgets up to $50M.
- Awarded SiriusDecisions / Forrester Marketing Executive of the Year 2019 for marketing transformation.
THOUGHT LEADERSHIP
Podcasts
Practical Tips for SaaS Marketing
Alex Gluz hosts Steve Hardy, Chief Marketing Officer on this episode of the Revenue Engine Podcast to discuss SaaS marketing for software. The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories
How Senior Marketers Scale the Heights
The newest edition of How Senior Marketers Scale the Heights provides readers with a fresh take on maximizing their potential. In its initial publication, Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world’s best marketers to study how they reached the pinnacle of their careers.Nancie introduces you to “Jack” and “Jill,” who represent prototypical rock star marketers thriving in today’s complicated landscape. In analyzing their collective knowledge, Nancie identifies the patterns that fuel their success. The critical commonality is an uncanny ability to combine what Nancie calls the art and science of their discipline?and to know when to shift from one to the other. The stories, advice and methods included in this book enable today’s senior marketers to give their campaigns, clients and careers more horsepower by unlocking the philosophies, strategies and behaviors of the best in the field
“I have a persisence: a tolerance for getting beaten up, failing, making mistakes, acknowledging and correcting and just getting on with things. Getting right back up”
Interviews
Interview With a SiriusStar: Steve Hardy
The Forrester SiriusStars blog series provides an inside look at how select high-performing marketing teams use Forrester research and analyst inquiry to increase revenue, meet and exceed goals, and transform their organizations.
Articles
Hitting Revenue Goals: Who Owns the Number — Sales or Marketing?
In most organizations, sales and marketing are constantly battling over who owns the number. Marketing tends to argue that sales are solely responsible for achieving growth targets. Meanwhile, sales argue that marketing is equally as responsible for the number. To achieve a 360-degree view of this decades-old debate, we interviewed a Chief Revenue Officer and a Chief Marketing Officer to answer the question: who owns the number?
Driving Growth: Three CMOs Guide the Way
Articles
Developing and delivering upon a growth strategy is the most important mandate for today’s successful CMO. Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Not a task for the faint of heart. However, the rewards are big. Companies (and growth leaders) who successfully align their people, processes, content, and technology around the customer journey deliver up to 10 times more sales growth* than organizations who do not unite all of these elements.Featured On
CMO Index
I spent the first half of my career in product management and product marketing, which informed the customer centric marketer I am. With a unique ability to translate customer, user, buyer needs into engineering requirements, sales messaging and demand programs. As CMO, I focus on all things revenue, and use those customer insights to work closely across the business to drive often end-to-end awareness, demand creation, and capture initiatives.
Get In Touch. Get Started.
Ready to Get Started?
Lets talk today about how I can help your business hit its growth goals