Thriving amid Uncertainty and Navigating Intelligent Growth:
It’s all about Intelligent growth. How do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty, and others seem to thrive? What sets one group of revenue leaders (marketing, sales, and customer success) in their alignment, support of one another, and a seamless handoff between their motions to delight customers apart from their peers?
Key Takeaways:
Building a strong, aligned team focused on delighting customers is crucial for success in uncertain economic times.
Marketing should be involved across the entire customer lifecycle, not just in acquisition.
Generative AI is already having a significant impact on marketing, improving efficiency and productivity.
“I’ve always believed if you don’t add the bloat then you don’t have to cut the fat. You don’t have to cut you know down the bone and muscle because you haven’t done that growth at any cost and let’s just keep adding more people to the team.”
“Marketing is not just an acquisition motion. I mean, it is – you have to think of marketing as an end-to-end growth mechanism that really has the customer at the center of absolutely everything that we do.”
