Steve Hardy CMO | Fractional CMO | Advisor

What a Fractional CMO Can Do in 90 Days (And What Has to Wait)

by Steve Hardy | Jun 11, 2026 | Fractional CMO

I get asked this question a lot, usually in the first meeting with a founder or CEO who’s just figured out they need senior marketing leadership but isn’t ready to hire full-time. “What can you actually get done?” It’s a fair question....

Nobody Wants to Log Into Your App: The End of the B2B Interface

by Steve Hardy | Jun 10, 2026 | Fractional CMO, Product Marketing

I was on a customer panel a few months back when someone asked a question that stopped me mid-thought. “In the age of AI, what happens to the interface?” It’s one of those questions that sounds almost philosophical — until you realise it’s...

Marketing Through an Acquisition: What CMOs Need to Know Before, During, and After

by Steve Hardy | Jun 10, 2026 | Fractional CMO, Guide

I’ve been through two exits. One was planned, one was less so. Both were exciting. Both were brutal in ways I didn’t fully anticipate. And in both cases, the marketing team — my team — absorbed the bulk of the uncertainty while somehow being expected to...

5 Power Moves to Drive Sales and Marketing Alignment

by Steve Hardy | May 27, 2025 | Fractional CMO

How can sales and marketing alignment unlock explosive growth? I met with Casey Chesiire of The Hard Corps Marketing Show, to talk about breaking down the barriers between sales and marketing to build a collaborative, high-performing organization. We dive into why...

Intelligent Growth: Thriving Amid Continued Uncertainty

by Steve Hardy | Jul 30, 2024 | Fractional CMO

Thriving amid Uncertainty and Navigating Intelligent Growth: It’s all about Intelligent growth. How do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty,...