Steve Hardy | Fractional CMO — 5x CMO, SAP Exit, Forrester Award Winner
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Marketing Through an Acquisition: What CMOs Need to Know Before, During, and After

Marketing Through an Acquisition: What CMOs Need to Know Before, During, and After

by Steve Hardy | Jun 10, 2026 | Fractional CMO, Guide

I’ve been through two exits. One was planned, one was less so. Both were exciting. Both were brutal in ways I didn’t fully anticipate. And in both cases, the marketing team — my team — absorbed the bulk of the uncertainty while somehow being expected to...
Marketing Through an Acquisition: What CMOs Need to Know Before, During, and After

The End of Spray and Pray: Why Pipeline Discipline is the Key to Efficient, Scalable Growth

by Steve Hardy | May 21, 2024 | Fractional CMO, Guide

For years, SaaS companies thrived on a “growth at all costs” mentality, where spray and pray marketing ruled. The maniacal focus on customer acquisition was fueled by cheap, readily available venture capital and a tolerance for high customer acquisition...
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The End of Spray and Pray: Why Pipeline Discipline is the Key to Efficient, Scalable GrowthThe End of Spray and Pray: Why Pipeline Discipline is the Key to Efficient, Scalable GrowthMay 21, 2024
9 Biggest Questions About Fractional CMOs9 Biggest Questions About Fractional CMOsMay 8, 2024
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