by Steve Hardy | Jul 30, 2024 | Fractional CMO
Thriving amid Uncertainty and Navigating Intelligent Growth: It’s all about Intelligent growth. How do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty,...
by Steve Hardy | Jul 19, 2024 | Product Marketing
Video Content Repurposing: Key Takeaways – Maximize the potential of your existing video content by repurposing video – Transform pre-sale and customer success conversations into valuable marketing assets – Leverage the shift from face-to-face to...
by Steve Hardy | May 21, 2024 | Fractional CMO, Guide
For years, SaaS companies thrived on a “growth at all costs” mentality, where spray and pray marketing ruled. The maniacal focus on customer acquisition was fueled by cheap, readily available venture capital and a tolerance for high customer acquisition...
by Steve Hardy | May 20, 2024 | Product Marketing
Creating an Ideal Customer Profile is a critical process in b2b go-to-market strategy. It helps shape marketing, sales, product, and customer success strategies and underpins the alignment of the entire organization around the Northstar “must-win”...
by Steve Hardy | May 17, 2024 | Product Marketing
In B2B SaaS, customer acquisition, revenue growth, and retention are the holy trinity of success. But how do you attract the right ideal customers, the ones who will not only buy your product but become loyal advocates for your business? The answer lies in a powerful...
