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The End of Spray and Pray: Why Pipeline Discipline is the Key to Efficient, Scalable Growth

The End of Spray and Pray: Why Pipeline Discipline is the Key to Efficient, Scalable Growth

by Steve Hardy | May 21, 2024 | Fractional CMO, Guide

For years, SaaS companies thrived on a “growth at all costs” mentality, where spray and pray marketing ruled. The maniacal focus on customer acquisition was fueled by cheap, readily available venture capital and a tolerance for high customer acquisition...
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